The For Opportunity brand
Brand guidelines
A living system for helping Georgia's families see a real path forward, and for making every page, post, report and email feel like one organization.
Why we exist, what we're working toward, and the four areas where we focus our work.
We advance solutions that increase opportunity and create durable pathways to prosperity for Georgia's families.
We advance solutions that increase opportunity and create durable pathways to prosperity for Georgia's families.
Vibrant communities where everyone can achieve their potential.
We increase human flourishing by supporting the whole person, strengthening work, relationships, and upward mobility through policy reform, community programs, and local partnerships.
Building healthy relationships, financial stability and supportive home environments.
Helping parents find and keep work that sustains their families.
Equipping parents to give children the skills and support to thrive in school and life.
Fostering friendships and community ties that provide local support.
Research, policy solutions, and coalition-building on safety net reform, benefit cliffs, and pathways to work.
Replicable programs on the ground, including BETTER WORK and Raising Highly Capable Kids.
Addressing poverty isn't a solo endeavor. We work alongside groups already serving their communities.
Work, family, purpose and belonging all matter. We never reduce people to a statistic.
Every claim has a source we can show, and we say what we don't know.
We argue for opportunity-focused solutions, not parties or ideologies, and talk about the outcomes of policies and systems rather than people’s motives.
We name the barrier, then show the path forward and the next step someone can take.
Our stacked wordmark: "Georgia" set small in gold, "Center for" between two fine rules, then "Opportunity" carrying the most weight.
Leave space equal to the height of the "O" in Opportunity on every side.
160px wide on screen and 1.5 in wide in print. Below that, "Georgia" can't be read.
Top left on web pages and documents. Bottom left on social posts, aligned to the text margin.
Stretch or squash it.
Recolor it outside the four approved versions.
Place it on a mid-tone or low-contrast background.
Rotate it or add shadows and effects.
Our palette comes straight from foropportunity.org. Slate carries the brand, warm off-white gives it room, and orange and teal add warmth in small doses.
Most of any piece is off-white or white, with slate for type and structure. Use orange for one moment per screen.
Calculated live from the hex values (WCAG 2.2). Body text needs 4.5:1, and large text (24px+, or 19px semibold) needs 3:1.
| Sample | Text on background | Ratio | Use |
|---|
One family, Inter, used everywhere, just as on our website. Hierarchy comes from size and weight, not from mixing typefaces.
Headlines are sentence case, Semibold, tracked at −2.7% (−0.027em) with 1.1–1.2 line height. Body is Regular at 1.6 line height. Avoid all caps except for very short labels.
Click the line and type your own headline to test it.
We sound like a neighbor who has done the research: warm about people and precise about policy.
We name hard realities, then point to what's working and what's next.
Short sentences and everyday words. If a parent wouldn't say it, we don't write it.
Numbers with sources, rankings with years, claims we can defend.
People are the heroes of their own stories. We talk with families, not about them.
Ready-to-use language at every length. Copy it as written, then add what your audience needs.
Empowering families to flourish across generations.
Stress at home, limited steady work and thin social support can keep poverty going across generations.
Policy solutions, community programs and partnerships that strengthen work, relationships, purpose and belonging.
Vibrant communities where every family can achieve its potential and break the cycle of poverty for good.
Georgia Center for Opportunity empowers families to flourish across generations.
Nonpartisan nonprofit removing barriers to opportunity so Georgia families can flourish across generations. foropportunity.org
Georgia Center for Opportunity (GCO) is a nonpartisan 501(c)(3) nonprofit that advances solutions to increase opportunity and create durable pathways to prosperity for Georgia's families. Through policy research, community programs such as BETTER WORK and Raising Highly Capable Kids, and local partnerships, GCO strengthens family stability, economic mobility, child opportunity and community connection. Learn more at foropportunity.org.
I'm with Georgia Center for Opportunity. We're a nonpartisan nonprofit working so every family in Georgia has a real path to flourish. We fix policies that hold people back, like benefits cliffs, and run programs on the ground, like BETTER WORK, which helps people find and keep good jobs.
"Your gift helps a parent land work that sustains their family, and helps change the rules so the next parent doesn't hit the same wall."
"Here's what the data shows about how this rule affects working families in your district, and a practical fix."
"You know your goals. We'll walk alongside you with training, support and people who've been there."
"You already serve your community. We bring proven programs and research so you can do more of what works."
Real Georgians in real moments, such as a Raising Highly Capable Kids class in Lamar County. Photos run in natural color with rounded corners, and we let them breathe.
Photograph RHCK classes, BETTER WORK cohorts and partner events. Use participants with signed releases before stock.
Daylight, true color and candid expressions. No heavy filters, duotones or color tints on the website.
Where text sits on a photo, add a slate gradient from the bottom, never a flat color wash over the whole image.
Upload any photo to see it with a 20px corner and our slate text gradient. The photo stays in your browser.
Candid documentary photo, natural daylight, true color, [SUBJECT: e.g. parents talking around a table at an evening workshop] in [GEORGIA SETTING: e.g. a church fellowship hall in a small town], genuine expressions, relaxed body language, warm neutral tones, soft background, open space in the [top/right] third for text, no logos, no text, no posed smiles at camera, 35mm, editorial style.
Label AI images as illustrative. Never pair one with a real person's name or quote.
Soft, open and orderly, with generous off-white space, 20px corners, thin borders and a few warm accents.
The website uses 20px between widgets and a 1200px content width. Sections get 64–120px of vertical padding.
20px is the default for buttons, cards and images. Use 8px for small chips and inputs, and 32px for large feature panels. Cards are white with a 1px border, and never use drop shadows.
Simple line icons with rounded ends and a 1.5–2px stroke at 24px, in slate on teal-tint tiles. Phosphor (Regular) and Lucide both pair well with Inter. Don't mix sets in one piece.
Two shapes from our website do this job: the ring for slate backgrounds and the arrow for light ones. Below, both are redrawn as vectors and cropped to the four sizes we use most.
Anchor the ring to the top-right corner and the arrow to the right edge. Both should always be cropped by the edge of the frame.
Use the ring or the arrow, never both. Don't stack copies of a shape or tile it as a pattern.
Don't recolor, rotate or flip the shapes. Keep the ring very light (26% fading to 5% white) so it stays in the background behind text. Scale shapes proportionally.
Calm and unhurried. Text rises into place, the orange line draws in, and the ring drifts in from its corner. Nothing bounces or spins.
| Moment | Duration | Easing | Notes |
|---|---|---|---|
| Headline rise | 600ms | cubic-bezier(0.2, 0.7, 0.2, 1) | Moves up 20px while fading in |
| Orange line | 500ms, 350ms delay | same | Grows from the left |
| Supporting line | 600ms, 500ms delay | same | Follows the line |
| Ring or arrow | 1000ms | ease-out | Fades in while drifting 40px from its corner |
| Hover on buttons and cards | 250ms | ease | Color and border change only, no movement |
Respect reduced-motion settings by showing the final frame. In video, keep captions on screen for at least 3 seconds.
The rules that protect the people we serve and the trust we've built.
For Opportunity is our primary public name and web address (foropportunity.org). Georgia Center for Opportunity is the full name, used in the logo, legal copy and formal first references. GCO works after the first reference. BETTER WORK, Raising Highly Capable Kids and School Choice in Georgia always appear with the GCO logo.
Text meets WCAG AA contrast, and orange or teal is never used for text on light backgrounds. Every image has alt text and every video has captions. Color is never the only way information is shown.
Every number has a source and a year we can link to. We write "helped" or "contributed to", never "caused", unless a study shows it.
Use first names only, with a signed release on file. Anyone under 18 needs written guardian consent and is never named in full. Quotes can be trimmed for length, but never changed in meaning.
As a 501(c)(3), we never endorse or oppose candidates or parties. We can discuss legislation and policy. When in doubt, ask before you post.
Use only the logo files from this site. Inter is free under the SIL Open Font License, so partners and vendors can use it too.
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Social templates
Five templates built on the website system. Edit the text, add a photo and download a PNG for LinkedIn, Instagram or Facebook.
Lead with the idea in one sentence. Add one line of context, one link and no more than two or three hashtags.
Always add alt text that repeats every word on the image and briefly describes any photo.
Feed: 1080 × 1080. Stories and reels: 1080 × 1920. LinkedIn link image: 1200 × 627.
Our current posts (navy and gold), for reference
Recent posts use a navy and gold palette with Poppins headlines, which differs from the website. The templates above move social onto the website system. Until the switch, finish any series that's already running in its current style.